timesPoynt preloaded on Nokia Smartphones in India

New Delhi:Nokia smartphone users in India can now enjoy a world of convenience and information at their fingertips with the launch of Nokia’s latest smartphones, the Nokia Lumia 710 and Nokia Lumia 800, which come preloaded with the timesPoynt application. The new app, developed in partnership with Times Internet Limited (TIL) – India’s leading mobile and internet venture, and Poynt Corporation, a leading provider of mobile local search and advertising services, will enable users in India to move beyond discovery of their local area to locate restaurants, nightlife, events, movie theaters and weather information.

A free application powered by data from Timescity.com, timesPoynt features the ability to allow users to click-to-call businesses, get directions, browse listing websites, send details to a friend or add listings to their device calendar or address book. Nokia smart phones preloaded with the timesPoynt app enter the market just two months after the application was launched earlier this year.

The Nokia preload marks the second distribution agreement with a handset manufacturer in India. timesPoynt is already available in India on iPhone and Android devices, along with BlackBerry smartphones from their respective application stores.

“ Preburning timesPoynt on Nokia Smartphones, augments our reach in the savvy-mobile audiences. With this, we hope to see significant uptakes in our search queries and consequently more contextual and location-based advertising “says Rishi Khiani, CEO, Times Internet Limited (TIL).

“We have seen tremendous uptake and retention with the Poynt Platform with each preload we have launched to date and we anticipate that the Indian market will be no different,” said Marco Hunstad, SVP, and Business Development & Global Distribution. “The partnership is continuing to pursue additional preload opportunities for timesPoynt with carriers and OEM’s in India, in order to continue strong user growth and retention.”

As part of its initial plans at the time of launch, the partnership between TIL and Poynt Corp. will leverage TIL’s relationships in India with advertisers, agencies and merchants in order to monetize the app. It plans to market and promote timesPoynt through all its media vehicles such as radio, television, magazines and newsprint. OEM or original equipment manufacturers’ preloads are key to targeting TRAI’s (Telecom Regulatory Authority of India) estimated more than 858 million mobile subscribers in India. They allow users of specific devices, such as the Nokia Lumia 710 and Nokia Lumia 800, to discover the best apps for their device, with the least time spent searching.

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