TimesJobs is making the transition from being just a supplier of jobs to a platform for complete career development that energizes and propels the candidate to greater success; this is being mirrored in the new ad campaign entitled – “Fuel Your Success”
“The campaign’s target audience is all experienced working professionals in India. To make a correct career decision every professional goes through the stages of researching companies, assessing and enhancing their abilities and applying to the job they are best suited for- this is to whom the Fuel Your Success campaign communicates.” Explains Vikas Verma, Marketing Head, TimesJobs.com
The creative route leverages the three pillars TimesJobs.com stands for – Jobs from across the web, Employer insights and Skill enhancement. These ads show dissonant situations that compel working professionals to reassess their career growth path and positions TimesJobs as the solution that propels their growth.