New Delhi : The Times Audience Network, the digital video arm of the Times Group, India’s largest media conglomerate, will start offering innovative new advertising formats in partnership with Brainient, the interactive advertising platform.
With a history of 168 years, The Times Group is a market leader across all media platforms and includes brands such as The Times of India, world’s largest broadsheet English daily and The Economic Times, the world’s second largest financial daily.
Brainient recently secured $800,000 in VC funding in a financing round led by Venture Capital Investor Arts Alliance. Brainient is set to help The Times deliver interactive video advertising through the company’s flagship product, BrainStudio. BrainStudio is an innovative platform designed for publishers and media agencies to add interactive overlays to pre-rolls and other video content through a simple drag-and-drop interface.
Rishi Khiani, CEO Times Internet Limited, commented: “Our properties have seen a tremendous growth in video consumption and advertising and we are excited to further enhance our leading position in this market by offering innovative new formats to our clients.”
BrainStudio enables publishers to reap the benefits from interactive video advertising without the costs and delay associated with bespoke development. Further, by being pre-integrated with all major video players and ad-servers publishers using Brainient can run interactive campaigns instantly. Lippe Oosterhof, Head of Business Development Brainient, commented “Interactive video formats deliver a very compelling ROI to the advertiser but are often challenging to deploy. Brainient makes it easy for publishers to sell, run and measure interactive video formats and we are thrilled to help deliver these benefits to the Times Group and its clients.”