Round 2 of the Indian Readership Survey (IRS) 2007 has ranked Times of India (136 lac readers) as India’s highest read English Daily followed by The Hindustan Times (61 lac readers) , The Hindu (53 lac readers), The Telegraph (30 lac readers) and Deccan Chronicle (30 lac readers).
Dainik Jagran with 536 lac readers has been ranked as India’s highest Hindi daily .Dainik Jagran is also country’s largest read publication. Dainik Bhaskar (306 lacs ) has been ranked second largest read Hindi Daily followed by Amar Ujala (282 lacs), Hindustan (235 lacs),Rajsthan Patrika (132 lacs ), Punjab Kesari(109 lacs)and Aaj(76 lacs).
Ananda Bazar Patrika with 158 lac readers , Gujrat Samachar (85 lacs) , Vijay Karnatka (99 lacs) ,Malyalya Manorma (129 lacs) , Lokmat (207) ,Daily Thanthi ( 209 lacs) and Eenadu (142 lac readers) has respectively been ranked as highest read Bengali, Gujrati, Kannada, Malyalam ,Marathi, Tamil & Telgu dailies.
India Today (with 71 lac readers) retains top position among weekly English publications followed by monthly publications i.e. Readers’ Digest (49 lac readers) , General Knowledge Today (44 lacs) Filmfare (37 lac readers) and Competition Success Review (33 lac readers) .
Saras Salil (fortnightly), published by Delhi Press , with 106 lac readers is the largest read Hindi magazine followed by sister monthly Publication Grih Shobha (79 lac readers). India Today (Hindi with 70 lac readers) has been ranked as the highest read weekly magazine.
The readership survey was conducted on 350 (Print) Publications , 150 Tv channels and 15 radio stations. Indian Readership Survey is based on samples from 24 states and 91 cities covering a 250,000 respondents.