Times of India has won prestigious INMA ‘Best of Show’award . The awards were announced on May 7 at the INMA World Congress in Beverly Hills, representing the world’s best newspaper marketing campaigns from the past year.
The “Best of Show” award was presented to The Times of India, for a community service campaign titled “Lead India.” Second place for “Best of Show” was given to Ekstra Bladet in Copenhagen, Denmark, for a community service campaign titled “Redaktionen/The Newsroom – An Internet-Based Editorial Platform For Schools.” Meanwhile, third place for “Best of Show” was presented to De Standaard in Belgium for a readership campaign titled “Islam File.”
The Times of India’s “Best of Show” puts the Indian newspaper among elite company. Recent recipients of this coveted honour include Kleine Zeitung in Austria, Het Nieuwsblad in Belgium, Frankfurter Allgemeine Zeitung in Germany, The New York Times in the United States, Dagens Nyheter in Sweden, Berliner Zeitung in Germany, Cape Times in South Africa, The Australian in Australia, The New Zealand Herald, and Göteborgs-Posten in Sweden. The Times of India becomes the first Indian and Asian newspaper to ever win the INMA Awards competition’s “Best of Show.”
Before hundreds in attendance at the INMA Awards 2008 Gala Dinner at the Beverly Hilton Hotel, INMA unveiled nearly 90 first place, second place, and third place recipients of the coveted global prize. Awards were presented by INMA President Ed Efchak.
The INMA Awards 2008 competition generated 755 entries from nearly 200 newspapers from 34 different countries. For the first time, judging was conducted via the internet by 21 judges worldwide. Judges included executives in the media, advertising, marketing, and research industries. Judges selected award recipients in 10 categories in three circulation groups: under 75,000, 75,000-300,000, and over 300,000.
This year’s competition marked new categories, all rewarding multi-media marketing efforts. Previous years’ competitions rewarded creative use of a medium. The 2008 competition rewarded outcomes such as print sub scri ption sales or online audience engagement- using any media necessary.
Three newspapers won more than one first-place award, led by The Times of India and Australia’s Queensland Times with three, followed by Denmark’s Ekstra Bladet with two. Judging was based on concept, creativity, copy,graphic design, production, and overall effectiveness, as well as results. Entries were judged in comparison to other entries.
INMA is the world’s leading provider of global best practices and marketing ideas for newspaper companies looking to grow amid profound market change. Based in Dallas with offices in New Delhi and Antwerp, the association has 1,200 members in 82 countries worldwide.