TIMES NOW News Channel Ads More Punch to its '10 PM' News

TIMES NOW, India’s leading English news television channel has announced an entire gamut of shows in an insightful manner . Having established its supremacy over Prime time with Newshour at 9 PM, TIMES NOW has now launched ’10PM’ ,a definitive hard core news show adding the extra news punch in the weekday Prime time.

Commenting on the launch of the new show, Arnab Goswami, Editor-in-chief, TIMES NOW said, “TIMES NOW has received tremendous viewer response in the prime-time and new morning news line-up establishing TIMES NOW as the most viewed news channel in 2007. We have identified viewers demand for news from time to time introduced shows that cater to our target audiences. The growing viewer ship signifies TIMES NOW’s preference over our competition.”

Starting October 2007, TIMES NOW introduces the ‘All New Prime time line-up’ 7.30pm onwards which encapsulates the entire day’s news right from sports, city news, entertainment and international events through its robust line-up. TIMES NOW has emerged as the most viewed news channel in the country with standing ahead of competition 22 out of 38 weeks. (*TAM, CS 15+ Male, 1Mn+ Mkts, Wk 1-38)

With the introduction of this new prime-time line-up, TIME NOW has aggressively made itself present in all possible slots starting from its breakfast shows till the prime time offerings. The live telecast of ‘The Morning Show’ has already made headway with its daily dose of “real infotainment” and the latest introduction of ‘9pm’ and ‘Heart of the Matter’ on the weekends has further strengthened TIMES NOW’s position as the number one English news channel.

TIMES NOW is a 24 hour English news television channel that provides the Urbane viewers the complete picture of the news that is relevant, presented in a vivid and insightful manner, which enables them to widen their horizons & stay ahead.The Times Group is the largest media conglomerate in south Asia, with Leadership in newspaper publishing; magazines; music retailing; FM Radio; Internet; interactive media; mobile services and lifestyle television.

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