Mumbai: TIMES NOW has launched a revolutionary news format, ‘Seamless News’ between 9 am to 6 pm starting from Monday the 25th of April, 2011.
In an unprecedented move, TIMES NOW breaks away from the news bulletin format and gives the audience ‘News as it happens’. This format recognizes the fast paced life of the current generation and values their time. Seamless news format is designed to get the viewers quicker updates and wider access to the news through stronger coverage from across India.
With this new format, TIMES NOW aims to give its viewers relevant news the minute they tune-in.
Commenting on this unique initiative, Arnab Goswami, Editor-in-Chief, TIMES NOW, said “TIMES NOW has always been at the forefront on innovation and ground-breaking stories. With Seamless News we have taken it a step further by giving our viewers a continuous line-up of news from across India and the world. We are confident that the format will appeal to the new generation who demand their news in an impactful and timely manner.”