TIMES NOW garners 36% viewership during elections

TIMES NOW news channel has once again trumped its competition on the Assembly Results day. With its impressive line-up of top National and Regional election experts and its focus on the impact on National politics, TIMES NOW won the Results day. As per TAM data TIMES NOW garnered highest viewership of 36% while NDTV and CNN IBN managed a viewership of 22% and 33% respectively (CS 25+ Male AB, 1mn+ markets).

During the Primetime band, TIMES NOW further consolidated its position as the undisputed News leader by garnering a staggering 51% of the total viewership share. TIMES NOW was way ahead of NDTV and CNN IBN which garnered 17% and 26% share respectively.

Says Arnab Goswami, Editor-in-Chief, TIMES NOW, “The towering viewership share of TIMES NOW in Primetime is a clear indicator that viewers have rejected the exit polls and don’t believe fudged claims of other channels anymore. Channels that got the exit polls wrong did not get the numbers too”.

Leave a Reply