Times Now declared Superbrand at the 4th Edition of Consumer Superbrands

New Delhi: Times Now has been bestowed the status of Superbrand at the 4th Edition of Consumer Superbrands , a glittering ceremony held in Delhi on December 6, 2012.

Times Now has maintained its unquestionable leadership position in the English News genre over the past 4 years and aims to continue to further strengthen its position in 2013. With cutting edge content, Times Now’s commitment to excellence has made the channel an obvious trailblazer in the English News genre.

On this occasion Avinash Kaul, CEO – ET Now , Times Now & Zoom stated, “we are extremely proud that Times Now has been awarded Superbrand status this year. This award, judged by both consumers and experts, is a testament to the insightful news, views and analysis that Times Now has been providing its viewers since inception. We are always striving for excellence and this achievement will further power our efforts to provide more worthwhile & path-breaking content in the future to our viewers.”

The BCCL group & its brands including The Times of India, The Economic Times, Femina, Filmfare, Radio Mirchi & indiatimes.com have already received that status of Superbrand in the past. Over 500 Indian brands honoured by Superbrands in the last decade have been captured & profiled in 7 Superbrand books, 4 being Consumer Brands and 3 Business Brands.

The Superbrands India Council for 2012 comprised Vineet Agarwal, Executive Director, Transport Corporation of India, Amar Babu, Managing Director, Lenovo India, Ashsih Dikshit, President, Madura Fashion & Lifestyle, Punit Goenka, Managing Director & CEO, Zee Entertainment, Kuldip Kaura, CEO & MD, ACC, RM Malla, Chairman & MD, IDBI Bank, BS Nagesh, Vice Chairman, Shoppers Stop, Sundeep Sikka, CEO, Reliance Capital Asset Management, and N Thiruambalam, Former Chairman & MD, Heinz India.

A concept that started 18 years back in UK, Superbrands embarked on a journey to pay tribute to the brands that have gained eminence in their countries and beyond, and the respective brand guardians who have helped shape & build it.

Present in across 86 countries, Superbrands has honoured over 10000 brands across the globe in a span of 18 years. Superbrands has built and today commands its prestige across the globe following its rigorous two step process of selecting and shortlisting brands in each country.

The first step is where the consumers in the country rates the over 2000 brands basis their experience & perception. Only around 10% of these make it to the second step where the Superbrands Council rate each brand and the enterprise basis their experience and knowledge, giving out the winning brands that go on to become attain Superbrands status.

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