Times Now Claims 34% Prime Time Viewership

Times Now has demonstrated its strong presence fro month-to-month from Jan’07 to Nov’07.The dominance of Times Now in the English News Category is evident from the growth of its News viewership share from 22% in Jan’07 to 42% in Nov’07, while the competition has degrown in the same period (Source:TAM, TG:CS M 25+ AB, All 1 Mn+ Markets, Period :Jan’07, 4th-17th Nov’07 6am to midnight) .

‘Across 2007 Times Now has focussed on giving its viewers news which is relevant, unbiased and delivered in a distinctive style. The channel performance reflects the growth in its advertising and subscription revenues.We look forward to continuing TIMES NOW leadership in 2008” Sunil Lulla, CEO, Times Now ,said.

Times Now has initiated a communication campaign titled ‘India’s Hooked’ which bring alive the channels robust performance. This includes its growth in cities like Bombay, Kolkata, Delhi, Chennai, Bangalore its impressive lead amongst Young adults (15-34 yrs) and its supremacy at prime time 7:30-11:30 pm.

Times Now is available across analog and Digital Cable, DTH, Broadband and Mobile platform also.The channel has the highest tune-ins in the Category -16.02 million viewers tune in every week. (Source: TAM, CS 4+,All 1 MN+,Wk1-46’07)

Times Now leads the defining 9-10 PM prime time slot, with 34% viewership share.(Source: TAM,CS 15+,All 1Mn+,Wk1-46’07).The Channelhas also has witnessed a stupendous growth of 28% in the overall prime time (7.30 to 11.30 pm) (Source: TAM,CS 15+,All 1Mn+,Wk1-46’07).Times Now is a habit among young adults,it leads with 33% viewership share (Source: TAM, CS 15-34 All 1 Mn+, Wk1-46’07, 7.30 to 11.30 pm)

Times Now is a 24 hour English news television channel that provides the Urbane viewers the complete picture of the news that is relevant, presented in a vivid and insightful manner, which enables them to widen their horizons & stay ahead.

Times Now is brought to you by Times Global Broadcasting, a Bennett, Coleman & Co and Reuters service.

The Times Group is the largest media conglomerate in south Asia, with Leadership in newspaper publishing; magazines; music retailing; FM Radio; Internet; interactive media; mobile services and lifestyle television.

Reuters is a global information company providing indispensable news and financial information to financial professionals, media organizations and consumers around the world. Its news operation of 2300 editorial staff in 196 bureaus serving 129 countries, makes Reuters the world’s largest international multimedia news agency.

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