The Times Group will acquire a small stake in Nimbus and its associate company Neo Sports Broadcast.
As part of the deal, Nimbus and its associate company, Neo Sports Broadcast will be entitled to leverage Times Group’s various media vehicles, in order to advertise its sports and broadcasting businesses.
Nimbus Communications produces and telecasts several highly successful programs on various channels most of which have attained top ratings. These include Nyay (daily drama series on DD Metro), Needhi (daily soap opera on Sun TV), Ahaliya (daily soap opera on Surya TV), Super 7 Muqabla (music countdown show on Zee TV), Agni (daily soap opera on DD National Network), Neethichakra (daily soap opera on Udaya TV). The Company currently produces and airs over 15 hours of original language programs every week.
The Company was exclusively responsible for the entire live feed customization of the 1999 Cricket World Cup, including Daily News and Tour Diary. Nimbus has produced preview series for the 1992 Olympics, the 1996 and 1999 Cricket World Cups and a host of other sports shows. The company was responsible for the entire India feed of the 1998 Asian Games and also won the contract for the entire live radio production of the 1999 Cricket World Cup.