Tiger Beer saves the day in a sticky situation in latest YR TVC

Malaysia : Y&R
has released its latest campaign for Tiger Beer, entitled ‘Languages’, the
latest in the series of thematic commercials that demonstrates the winning
mindset that the brand encapsulates. The campaign, produced for client Asia
Pacific Breweries Limited (APB), portrays a number of tricky scenarios
encountered by our hero as he travels the world, and all successfully navigated
using a Tiger Beer to save the day – proving the point that a good beer means
the same in any language. Produced as a team effort by Y&R offices in
Malaysia, Singapore and New York, ‘Languages’ will run in the key markets under
the regional radar – Singapore, Malaysia, Vietnam, China, Laos and
Cambodia.

The campaign includes TV and print, all created and produced by
Y&R, with supporting activities such as in-bar, on-ground, in-store
activation and digital activity adapting Y&R’s creative concepts and
produced by each local market.

Edward Ong, Chief Creative Officer,
Y&R Malaysia said, “In our new TVC, Tiger is a beer that’s not only enjoyed
everywhere but is also the perfect win-win formula to tackle any sticky
situation. We created all kinds of scenarios where our hero uses a Tiger to save
the day. Which, come to think of it, is not far from real
life.”

Commenting on the latest campaign, Mr Edmond Neo, Director of
Group Commercial, Asia Pacific Breweries Limited said, “Tiger constantly strives
to create unique and original commercials to entertain its drinkers. We believe
that the tongue-in-cheek “Languages” offers good entertainment value and will
enable Tiger to continue to build a strong affinity with its
consumers.”

Creative credits:
Directors: Traktor

Production house: Partizan
Creative
team
: Edward Ong, Mun Tuck Wai, James Maravetz, Sean Labounty and Gigi
Lee
Producer: Lora Schulson
Planner:
Hari Ramanathan
Account team: Annie Boo, Michelle Tan and
Nikhil Joshi
Media agency: N/A

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