'Tide to Go' Ad Named One of Top Ten Super Bowl Commercials

Tide to Go’s memorable and award-winning 2008 Super Bowl spot, “Talking Stain,” has been named one of the top ten Super Bowl commercials of all time by CBS’ hour long primetime special, “Super Bowl’s Greatest Commercials 2009.” During the special, which airs January 31st, “Talking Stain” will compete for the number one spot against nine other popular ads from over the years.

This year, CBS’ show will be hosted by Jim Nantz, Lead Play-by-Play Announcer of THE NFL ON CBS, and co-hosted by Daisy Fuentes, airing Saturday, January 31st (8:00-9:00 PM, ET/PT) on the CBS Television Network. The top three picks will be revealed during the show, and viewers will be able to go online at that time to decide which commercial will take home the ultimate title.

“We are honored that our ad was chosen as one of the top Super Bowl commercials of all time,” said Kevin Crociata, Tide Marketing Director. “Everyone can relate to those embarrassing and inevitable stain moments that can happen when you are at work trying to impress your colleagues, and that’s what makes the commercial resonate so well with viewers.”

Tide to Go’s popular Super Bowl spot, the winner of numerous accolades including number one spot on YouTube’s Ad Blitz, number 10 ad on USA Today’s Ad Meter and a top five ad from the Wall Street Journal, provided a humorous look at the embarrassing consequences of stains by featuring a chattering stain that overshadowed a job candidate’s interview.

When “Talking Stain” premiered during Super Bowl XLII, an accompanying website encouraged consumers to draw inspiration from their own stain-making moments by creating personalized spoofs of the commercial, with one lucky winner promised a spot on national television. Tens of thousands of consumer votes were cast for the top 10 finalists, chosen from 230 entries, and four of the top finalists, including the winning spoof, were shown on Primetime TV last September.

This contest coincides with the recent launch of Tide to Go Mini, which features the same powerful stain fighting formula as original Tide to Go, but is smaller and more portable, easily fitting into small handbags, clutches or pockets. Both Tide to Go and Tide to Go Mini help remove many fresh food and drink stains and are safe to use on most colorfast, machine washable and dry cleanable fabrics.

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