Thomas Cook India Ltd has announced that it has appointed Avian Media as its communications agency. Avian will be responsible for implementing its integrated Public Relations campaign and for promoting the Thomas Cook’s business across India.
Commenting on the appointment, Madhavan Menon, The Managing Director, Thomas Cook, said, “We had been looking for agencies that could help promote our company with strategic communications support and deliver truly integrated campaign across India. We were glad that Avian Media demonstrated such an in-depth understanding of our business and passion equally. We are confident that Avian Media will prove to be a valuable partner for us.”
Avian Media will provide Thomas Cook with strategic public relations counsel as well as media relations. The agency will work towards building brand awareness for the company and it will also help facilitate industry comment from senior spokespeople together with market analysis and statistics.