becomes India’s Most Popular Tech Media portal

New Delhi has become the most popular tech media website in India. Ahead of the launch of the revamped website later this month, the portal has in the past month attracted 3.3 million pageviews, the highest for more than a year for any Indian tech media portal. – and its print version, Digit, India’s most-read tech magazine – are published by niche Delhi NCR-based publishing house, 9.9 Media, for tech enthusiasts who want to be ahead of the game on the latest consumer technologies, including advice on buying gadgets and their adaptations.

Over the past month, had a record 1,769,842 million unique visitors and 3,306,727 pageviews. editor, Soham Raninga, attributed the milestone to the portal’s acute focus on covering Indian technology perspectives.

“For example, our unrelenting coverage of the recent launch of the highly awaited Aakash tablet – with our guides to the tablet, buying advice, comparisons and pre-order support – was the most comprehensive of any Indian tech media,” he said.

“ was amongst the first tech media to break news of Aakash’s launch date, the first to do a comparison between Aakash and other low-cost tablets. had stories every step of the way, from the release date, to the product’s sell-out in December, to the announcement of the second version earlier this month.”

The portal’s December 15 story on the Aakash tablet becoming available for purchase online garnered an unprecedented 655 user comments.

9.9 Media Managing Director, Dr. Pramath Raj Sinha, said the figures showed the Digit brand’s commitment to being at the forefront of tech advice, news and reviews. “Our community is, rightfully, very demanding about consumer technology,” he said. “I would like to see these pageviews figures as an endorsement that our dedication to providing a platform for this active and thriving community in India is paying off. We’re very encouraged by this result.”

Mr. Raninga said was unique in its commitment to Indian content. “Even when we review an international product, we will ensure we get the Indian technology community’s perspective on the same, so the information we provide is as relevant as possible to the Indian consumer,” he said. “This is because we know that what works in the US, Europe or China, does not necessarily work here.”

The Digit duo’s thriving community includes 23,408 forum members, 66,269 Facebook fans and 7,100 Twitter followers. Digit magazine’s readership has grown from 177,000 per month in 2009 (IRS, R2, 2009) to 240,000 per month. relaunches this month, with a new, improved design and interface to provide a more intuitive user interface and brand new sections. New sections include the “Digit Top 10”, showcasing the best devices across popular categories, such as android devices, tablets and smartphones.

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