According to a recent BridesDecide.com poll of brides and newlyweds, health care ranks as the most important issue, followed by the war in Iraq. As the U.S. 2008 presidential election gets into gear, BridesDecide.com, a new online destination designed to make it easy to compare the candidates and issues, has been buzzing with messages from nearlyweds and newlyweds about their views on virtually every important election topic. A first-ever joint venture between the two leading wedding websites, TheKnot.com and WeddingChannel.com, BridesDecide.com was created to encourage engaged women and recent brides-busy women in their mid-twenties to mid-thirties-to get engaged in the 2008 election and make informed decisions about their community through the political process.
“There are more than 12 million brides and newlyweds in the communities of TheKnot.com, WeddingChannel.com, and newlywed site TheNest.com,” said David Liu, Co-Founder and CEO of The Knot Inc. “With such a huge pool of potential voters, we felt it was important to create BridesDecide.com as a channel for women to research and communicate with each other about the presidential election in a fun and straightforward medium.”
On BridesDecide.com, visitors can compare where candidates stand on different issues, easily find voting information, and also share their thoughts with other brides and newlyweds via the online message board community. Packaged in an entertaining, relatable editorial style, BridesDecide.com’s fresh take on the candidates also includes personal wedding details, such as which presidential candidate got married in a powder-blue tuxedo (we even have a photo as proof!), who rejected a suitor’s proposal multiple times before finally saying yes, and other candidates’ real wedding stories.
“Brides and newlyweds are undergoing a very transitional lifestage where they’re making important long-term decisions that will affect their future,” said Carley Roney, Co-Founder and Editor in Chief of The Knot Inc. “This means that issues like education and health insurance are top-of-mind, and electing a president that supports similar stances is a priority.”
“We look forward to learning more about this ‘bridal voting bloc’ and helping them get more engaged in the political process,” added Marilyn Oliveira, senior editor of WeddingChannel.com.
The Knot ( www.theknot.com) The Knot Inc. is a leading lifestage media company targeting couples planning their weddings and future lives together. The Company’s flagship brand, The Knot, is the nation’s leading wedding resource, reaching over a million engaged couples each year through the #1 wedding website TheKnot.com, The Knot national and local wedding magazines, The Knot books and television programming bearing The Knot name. The company’s subsidiary WeddingChannel.com, the second largest wedding website overall and the #1 wedding gift registry website, further increases the company’s share of the bridal market.
Company brand The Nest focuses on the newlywed-to-pregnancy lifestage with popular lifestyle website TheNest.com, The Nest magazine, a home decor book series with Clarkson Potter, and baby offshoot TheNestBaby.com. Also under The Knot Inc. umbrella are party planning site PartySpot.com; teen-oriented PromSpot.com; online personals site GreatBoyfriends.com; local baby site Lilaguide.com; and e-commerce and service sites for the wedding category such as ShopforWeddings.com, WeddingTracker.com, and GiftRegistryLocator.com.