Jodi Kahn has been promoted to President, Global RDA Interactive, responsible for expanded worldwide digital activities for The Reader’s Digest Association, Inc., including digital content, new product creation and online business development. The announcement was made today by Mary Berner, President and Chief Executive Officer of RDA, to whom she reports.
Kahn joined the company in July 2006 as President, Digital Business, responsible for Internet and digital strategy. Her responsibilities have included introducing new audiences to RDA products and developing new revenue models. In her first two years she built a core team of digital specialists and led the integration of Allrecipes.com and major redesigns and business directions for RDA’s leading websites including those for Reader’s Digest, Taste of Home, and Every Day with Rachael Ray.
“I am delighted to announce this promotion for Jodi Kahn, who is leading an effort that is central to our global growth plans. Our online revenue growth will be supported by her programs to build e-commerce and other revenue-generating initiatives, deployment of enhanced digital platforms internationally, and creation of a central worldwide repository for the company’s digital content assets,” Berner said.
Prior to joining RDA, Kahn served for 15 years in senior marketing and digital roles for Time Inc., including, most recently, Publisher, TIME For Kids, and Vice President, Business Strategy, Time Inc. Interactive. Kahn holds a Bachelor’s Degree from the State University of New York at Albany. A resident of New York City, she serves on the Board of Directors of the National Children’s Museum of Washington, D.C.
The Reader’s Digest Association, Inc., is a global multi-brand media and marketing company that educates, entertains and connects audiences around the world. With offices in 45 countries, it markets books, magazines, and music, video and educational products reaching a customer base of 100 million households in 79 countries. It publishes 92 magazines,including 50 editions of Reader’s Digest, the world’s largest-circulation magazine, operates 65 branded websites generating 18 million unique visitors per month, and sells approximately 68 million books, music and video products across the world each year. Its global headquarters are in Pleasantville, N.Y.