The Mirchi KAAN Awards celebrates the best in radio advertising

Mumbai: Introduced in 2004, the Mirchi Kaan Awards acknowledges and honors the contribution of individuals and organizations that have led the way in creating clutter breaking radio advertising. The awards have been instituted to encourage continued creative focus on radio advertising and are now synonymous with excellence in creativity in Radio.

While every year, the journey to the awards ceremony is a fun-filled, vibrant process keeping in mind the personality of Radio Mirchi, this year the focus is centered solely around the quality of work. Which is why, this year’s edition of Mirchi Kaan will see world renowned radio guru – Tony Hertz, conducting a workshop on the art and craft of radio advertising. Tony Hertz’s passion for radio has seen his career, which spans over 40 years and across six continents, as multiple agency CDs and the boss of 2 Radio Specialist outfits. With his experience, he has served twice on the Cannes Lions Radio Jury, on the 2011 D&AD Radio panel and as president of the Clio Awards Radio Jury. Apart from 22 Clios, multiple Gold and Silver ILR Awards, London International Awards and The New York Festivals Awards, Tony is also the only person to have won both D&AD Black and Yellow Radio Pencils.

The country’s most prestigious radio awards, Mirchi Kaan 2012 will work towards raising professionalism and talent among writers. And their new mantra is to listen, learn and shine.

The last date to send entries to Kaan Awards is 18th March, 2012

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