The Media Edge restructures top management

The Media Edge (TME), Rediffusion Y&R’s media planning arm, has announced the restructuring of senior level leadership.

Imran Karim, who has been heading TME’s TV buying business in Mumbai will now also head the organisation’s national buying operations. This post was left vacant for a while after Divya Radhakrishnan was elevated to president of the organization. In his new capacity, Imran will also lead print and radio buying operations in Mumbai.

Dinesh Vyas, who until now was handling part of TME’s Mumbai business, will now head all of the arm’s Mumbai operations. All four teams of the Mumbai office headed by Vinish Mathews, Tanya Gulrajani, Rajesh Joshi and Navroze Hodiwala will now be reporting to Vyas.

Divya Radhakrishnan , president TME commented : “There were roles to be filled in the organisation, and in line with our corporate philosophy of growing internal talent, we have given these roles to Dinesh Vyas and Imran Karim.”

TME’s Mumbai clients include Colgate Palmolive, Parle products, Viacom 18, Tata Motors and Heinz.

Source: Bombay Adclub

Leave a Reply