The Marketing Arm Taps Morrison to Lead ipsh!

Bryon Morrison has been named president of ipsh!, the wireless marketing agency of The Marketing Arm, which operates within Omnicom Group Inc. .

Morrison joins ipsh! from Javelin Direct, an Omnicom agency specializing in interactive and direct marketing, where he served as vice president of sales and marketing since 2004.

He replaces Nihal Mehta, an agency co-founder, who will leave ipsh! at the end of this month.

“Bryon has a clear understanding of what it takes to lead and grow an agency,” said Ray Clark, founder and CEO of The Marketing Arm. “His broad range of marketing experience — from online and multimedia to direct and advertising — makes him a valuable asset for ipsh! clients.”

Morrison was an executive consultant for Brand Ops, a brand development consultancy specializing in internet marketing management, from 2001 to 2004. In 2000, he co-founded Springbow Solutions, a Dallas-based internet firm specializing in portal development and integration, where he developed and led the organization’s brand strategy consulting practice.

Prior to joining Springbow, Morrison served as CEO of Wiesemorr Interactive, a brand development and interactive communications agency he founded in 1995. Clients included American Airlines, Caterpillar, Blockbuster, Lucent, and GTE.

“I’m thrilled to be leading the talented team at ipsh!,” said Morrison. “Technology-based marketing has been a focus of mine since my development firm started building PDA-based applications in 1999. Companies see the value of building relationships with their customers through handsets, and ipsh!, with its six years of experience in the space, is ideally positioned to strategically support them.”

A graduate of Iowa State University, Morrison is the former president of the Dallas Ad League and the American Advertising Federation’s National Ad 2 organization, an organization for young professionals in the advertising industry.

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