The Journal Asia to launch enhanced Weekend Journal

The Journal Asia also voted the “most important business reading” amongst all publications measured in the annual BE:ASIA survey.

Hong Kong: The Wall Street Journal Asia remains the number one international daily newspaper in Asia, according to BE:ASIA 2010, the only pan-regional survey in Asia to measure the media consumption of the region’s business elite. The ranking appeared the day after the Journal Asia unveiled a number of enhancements to its lifestyle content for its elite audience of top management, key decision makers, business travelers and luxury consumers.

The Wall Street Journal Asia comes out first among international dailies in terms of readership and coverage in the annual survey, reaching almost a fifth of all survey respondents (total survey universe: 236,858). Respondents also consider the Journal Asia the most “important business reading” out of all titles measured on the survey.

The Journal Asia continues to lead among international dailies in reaching Asia’s most affluent audience; it holds the top slot on all personal income and high net worth ranges, up to more than USD$500,000 and more than USD$5million, respectively.

“The Wall Street Journal Asia is the undisputed leader in reaching senior business executives across Asia every day,” said Christine Brendle, publisher of The Wall Street Journal Asia and managing director of Dow Jones & Company in Asia Pacific. “This year’s BE:ASIA results demonstrate our continuing commitment and investment in the region, and the very positive reaction we’ve had to the product enhancements we’ve made over the past year. As a result, The Wall Street Journal Asia has become an even more compelling and valuable proposition to advertisers.”

The Wall Street Journal Asia’s new Life & Style section runs Monday-Thursday in the paper and online at The section will offer new and enhanced coverage of sports, health & fitness, wealth, fashion, careers, technology, auto, homes, food & drink, wine, and travel. The Journal Asia will also launch an enhanced Weekend Journal section published Fridays, starting from this week.

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