The Golden Horse Awards catapults Star Chinese Movies to No. 1 in Taiwan

Star Chinese Movies was the No. 1 channel in Taiwan on December 6, 2008, a day on which 4.3 million viewers tuned into the channel’s broadcast of the 45th Golden Horse Awards.

The average rating for the event went up by 28.1% compared with last year’s broadcast. With a peak TVR of 6.92, STAR CHINESE MOVIES topped all terrestrial and cable channels on the day. Last Saturday’s broadcast was also the most watched Golden Horse Awards in the past five years.

It was the second year running that Star Chinese Movies produced and broadcast the prestigious award show and its preceding red carpet ceremony. Taiwan’s highest grossing local film Cape No. 7 was the big winner with six trophies while director Peter Chan’s epic The Warlords took home the Best Feature Film and Best Director awards.

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