The Festival of Asian Marketing Effectiveness opens for entries

New Delhi: The Festival of Asian Marketing Effectiveness, Asia Pacific’s foremost gathering of industry professionals, has announced that entries into the 2013 awards are now being accepted.

The Festival, which takes place in Shanghai across 8 & 9 May, gathers together marketing, advertising and media industry experts as well as brand pioneers and offers the chance for learning and inspiration through a busy programme of content. The awards, which are judged by some of the best minds in the field, reward those campaigns that have achieved results by combining creativity and effectiveness.

Next year will see the addition of two exciting new trophies which will add sort after accolades to the Asian Marketing Effectiveness Awards. These are the Asian Marketing Effectiveness Agency of the Year, which will award an individual entrant agency office that obtains the highest aggregate score from points allocated for all of the categories and the Asian Marketing Effectiveness Network of the Year, which will be given to the Agency Network that has achieved the highest score for entries across all categories. Recipients will be honoured with their trophies on stage during the awards ceremony taking place on the evening of 9 May at the Pudong Shangri La Hotel in Shanghai, China.

A total of 28 awards categories will be open to enter including newly added categories for 2013. These are 12 Product & Service Categories and 16 specialist categories including the new: Most Effective Use of Social Media Marketing, Most Effective Use of Digital Media, Most Effective Use of Technology, Best Use of Data / Research, Best Non-traditional Thinking / Non-advertising Idea. Further details of each category can be found online at www.ame.asia/general/categories.

Commenting on the upcoming Awards Terry Savage, Chairman of Lions Festivals says, “After discussions with the industry we’ve taken steps to grow the 2013 Festival and Awards which now offer a better reflection and recognition of the industry through further categories and the introduction of two new special awards. Next year’s Festival is set to be the must-attend event and we’re delighted that alongside this we can deliver a true celebration of the region’s achievements.”

The new 2013 website has now launched and contains up-to-date information on the Festival along with details of delegate packages and entry categories.

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