Mumbai: Six consecutive double digit growth ABC periods power The Economist past the 31,000 mark in India.
The January- June 2011 Audit Bureau of Circulation (ABC) results reveal an impressive 21% year-on-year growth for The Economist in India, taking the average circulation in India for the ABC period to 31,369.
Suprio Guha Thakurta, managing director, India, says: “The last three years has been most satisfying for us. Continuous investment in the brand has steadily increased awareness, reflected in a three time growth of unique visitors on our website. Our simple strategy of getting our target audience to read our content, knowing that this will lead to subscriptions, has paid off handsomely.”
“We had conviction that, with India’s economic progress and rise in importance in the world order, more and more Indians would want to know about international developments and the impact on India. There is no other media brand that satisfies that curiosity about the world as does The Economist,” added Guha Thakurta.
“The other key significance of these numbers is the emergence of a media platform that finally allows brands in India to laser communicate to the difficult-to-target premium high net-worth audience,” said Guha Thakurta.
Mahesh Nambiar, ad sales director, India says “The beginning of the financial year has seen an unprecedented rush from brands wanting to talk to our very select audience. We have booked 36% more pages between April and July than we had done in the corresponding period last year.”
With a growing global circulation (1,486,838*) and a reputation for insightful analysis and opinion on every aspect of world events, The Economist is one of the most widely recognised and well-read current affairs publications. The paper has sections about each region of the world, plus science and technology, books and arts, and the weekly obituary.