The Doctor’s Channel , hailed by CNBC as an “educational YouTube” for doctors, and Brandofino Communications, publisher of Doctor’s Digest, Clinician’s Digest and Pharmacist’s Digest, has announced an extensive content sharing partnership.
Under the agreement, The Doctor’s Channel will produce a series of two-minute videos based on practice management and clinical content from Doctor’s Digest, Clinician’s Digest and Pharmacist’s Digest. The videos will appear in three sections of The Doctor’s Channel Web site: Business of Medicine (Doctor’s Digest), Clinicians (Clinician’s Digest) and Pharmacists (Pharmacist’s Digest).
The videos will give physicians, nurse practitioners, physician assistants and pharmacists the opportunity to access content from Brandofino’s respected publications at their convenience in fast, easily-digestible segments. Registered members of The Doctor’s Channel will be alerted via email whenever a new video is posted. Doctors will also be able to subscribe to the video series and have the content sent directly to their iPod or other portable media player.
“We started The Doctor’s Channel because we know doctors are extremely pressed for time,” said The Doctor’s Channel President David Best, MD, MBA. “They don’t always have time to read a journal article or watch a presentation. By creating short, two-minute video versions of the content from Doctor’s Digest, Clinician’s Digest and Pharmacist’s Digest, we can help doctors quickly get insights and opinions from experts and learn from each other.”
Doctors who register on The Doctor’s Channel can personalize their experience by joining groups related to individual interests, sending and receiving personalized messages, and storing their favorite videos. When viewing certain pharmaceutical companies’ sponsored videos, doctors can even request additional information or samples from a sales representative with just one click of the mouse.