The Dirty Picture gets clean outdoor publicity from Global Advertisers

Global Advertisers, the official outdoor media partner of the upcoming film – The Dirty Picture – has covered Mumbai city and captured Mumbaites’ attention like never before. With startling and sensuous hoardings across the western, central & harbor arteries of the financial capital of India.

Clever media plan, smart strategy, prominent sites and hi-visible quality have paid off. And big time, No wonder, Mumbai is going oh la la, oh la la…

The OOH locations have been carefully selected to target the masses as well classes across the city. Every minute the hoardings are stopping human traffic, catching attention, turning heads and reminding 2nd December as the release date. In fact, Mumbai has fallen in love with Vidya Balan’s poster and just can’t wait for Friday.

“In sync with the movie, we have pulled out all the stops in outdoor advertising. And the result is bold and in-your face communication,” explains Sanjeev Gupta, MD, Global Advertisers.

Global Advertisers’ outdoor campaign has given huge support to print, television & social media – in making The Dirty picture – the most awaited movie of 2011.

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