The Brand Union names Mauro Marescialli, Managing Director, Beijing

Beijing : The Brand Union has appointed Mauro Marescialli as Managing Director of its Beijing office, the latest evidence of the branding agency’s strategic investment and commitment to the growth of its China operations.

Marescialli has lived and worked in Beijing since 1995. He brings over 12 years of experience in branding and communications, having previously worked as a media and communications professional before founding and leading the operations of Standards Group, a Beijing-based boutique design and branding studio, from 2002-2011. Most recently he was a branding consultant from 2011-2012.

Over the years Marescialli has developed branding and design expertise in various industries, having worked for industry-leading clients in hospitality (Shangri-la Group, Hilton), property (Swire Properties, Pacific Century-PCCW), retail (IKEA), automotive (Hyundai), technology (GE), and travel (Scandinavian Airlines, Star Alliance).

Monica Lee, Managing Director of The Brand Union, China, said, “Mauro’s appointment comes at an opportune time, with our development of a solid client base in Beijing, and the office ready to embark on its next level of growth. As our world continues to get smaller Mauro’s international background coupled with his extensive China experience results in a winning formula for helping Chinese brands excel domestically and internationally, and Western brands to succeed in China. We are delighted that he is taking the helm in Beijing.”

A native of Rome, Italy, Marescialli speaks Mandarin Chinese, English and Italian. He holds a MA in Chinese Language and Literature from the University of Rome, ‘La Sapienza’ where he graduated with a thesis on the linguistic development of Chinese copywriting, and where he is a fellow lecturer on topics related to Chinese media and advertising.

His appointment is with immediate effect.

Leave a Reply