The Associated Press partners PFT to digitize video archive

Mumbai :The Associated Press is working with Prime Focus Technologies (PFT) to digitize its unique video archive, making it available to a whole new audience across digital platforms. AP’s film and tape archive contains around 70,000 hours’ worth of footage, including more than 1.3 million global news and entertainment stories, in 16mm film and videotape, dating back to the beginning of the 20th Century.

The project is part of AP’s multimillion-dollar upgrade to its video business which will see AP switch its entire newsgathering, production and distribution systems to HD to continue to meet the technical, editorial and business needs of its customers in the digital age.

AP Director of International Archives Alwyn Lindsey said: “A legacy of being on the frontline of breaking news for more than 160 years is a fantastic archive. Ours is one of the finest visual documents of the events and people that have shaped the modern era. Today’s market is driven by giving customers breadth of content, ease of access, and value for money. While we have already digitized around 10% of our archive, it has been a top priority to get all of our most saleable archive footage online and make it available to our customers, wherever in the world they may be. To make this happen, we needed a partner who could handle our global business needs and a project of this scale, and for that reason, we chose Prime Focus Technologies”.

PFT will use the unique skillsets of its global organization to digitize AP’s film and tape archives, then catalogue, manage transcode and deliver AP’s content to a multi-media audience. PFT has decades of experience in digitizing archive content, partnering with organizations such as the British Movietone Library, British Film Institute, Imperial War Museum, IMG, Board of Control for Cricket in India (BCCI) and Eros International.

The project will be driven by CLEAR, PFT’s award-winning content operations platform and supporting services. PFT has a large team of developers writing bespoke scripts to support the innovative workflows required by this project, and utilizes its own cloud technology for supporting services.

Newly digitized content will appear every day on AP Archive’s website, thanks to dedicated connectivity between PFT and AP.

Vice President and Head of PFT UK Aine Healy said: “PFT is delighted to be working closely with AP to make its valuable archive of footage available to the world, and to preserve it for generations to come.”

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