New Delhi: The 2010 Dragons of Asia Programme is now underway and open for entries.
There are some changes in Entry Categories to reflect the consolidation being made in Digital & Social Marketing around the globe. This year we also proudly introduce newly designed Trophies. The judging panel will select the best promotion marketing campaigns in 16 categories. The panel will judge each entry against four criteria: Campaign strategy, Concept, Execution and Results.
One Fee still covers entry to PMAA and for Winners of Gold, Silver & Bronze Dragons, and entry to the 2010 Marketing Agencies Association Worldwide GLOBES.
Said Ambika Sharma, National Head, Jagran Solutions & the Zonal Director of PMAA, “The PMAA has been one of the most popular promotional marketing awards for Asia for many years, in terms of both level of participation in the medium and quality of creative work judged. They have constantly and unfalteringly pushed the promotion marketing boundaries over this time, using challenging and powerful approach to judge the nominations brilliantly, and are appreciated by the marketing community throughout Asia. Their commitment to recognize top quality promotion strategy is highly valued by the marketing fraternity, and makes the PMAA the most coveted title for the marketing agencies in whole of Asia.”
In 2009, India bagged a total 23 medals, including seven Golds, eight Silvers and seven Bronzes, and one Country Dragon. This is the third time in 10 years that a PMAA Best in Asia Winner has won the GLOBE for the Best of the Best in the World an amazing feat given that many of the other Programmes have been in operation for decades and certainly a testament to the quality of Marketing work being executed throughout Asia.
The closing date for Entries to PMAA 2010 is 26 March 2010.