Peng has served as CEO of McCann Worldgroup Greater China since 2001, an unprecedented period of growth and development for the company.
“TH Peng is the finest advertising leader of his generation in China. During our years together at McCann and beyond, I have been deeply impressed with his vision, passion, creativity and dynamism as the architect of one of the world’s leading networks in China,” Jim Heekin said. “We are delighted to welcome him to Grey. TH will be instrumental in guiding our ambitious growth plans in China, a fulcrum market for our future development in the region.”
Grey Greater China, with more than 500 employees, includes operations in Beijing, Shanghai, Hong Kong and Taiwan. Its blue-chip client roster includes Procter & Gamble, GlaxoSmithKline, Tencent, Galaxy Macao, Uni President Foods and Hong Kong Tourism. The Grey Group Asia Pacific network covers 16 countries and is present in 28 cities.
“TH brings a tremendous track record of achievement to his new role,” Nirvik Singh, Chairman and CEO of Grey Group Asia Pacific, said. “His appointment is a clear signal of our ambitions to aggressively pursue growth and expand our reach and resources in China.”
TH Peng: Innovator, Builder, Creative Champion .TH Peng has been called a great leader, a champion of creative ideas and people, an inspiring mentor to a generation of ad professionals, an innovator in brand building across channels and, simply, one of the best ad executives in China.
Peng began his career as a Copywriter and became President of McCann Taiwan in 1995. He was promoted to CEO of McCann Worldgroup Greater China in 2001, overseeing McCann-Erickson, MRM, Momentum, McCann Healthcare and Can Create in China, Hong Kong and Taiwan.
Peng is credited with building the important Greater China market into one of McCann’s foremost operations in terms of growth, creative excellence and strategic innovation.
He is Deputy Chairman of the China Advertising Association and served as Director of the Taiwan 4As.