Reachwide.com , an online service provided by M&K TechMedia (P) Ltd , has announced the launch of its online service to book all types of classified ads including matrimony, property, retail, recuriment, automobiles and announcements to newspapers throughout the nation. The service makes it easier for advertisers to find and select newspapers, choose publishing dates, create ads, and book them online through a simple and easy-to-use interface. Once the ad is booked, Reachwide helps advertisers to follow-up on their booking with the newspapers and manages any response from the audience through optional p.o.box and private email/sms services. SMEs and regular advertisers can manage their entire print media campaigns online for auditing, budgeting and future reuse.
“The launch of the service marks a big milestone towards the long term vision of the company”, says Jitendra Kumar, Co-Founder and CTO of Reachwide.com. Currently, the service allows ad booking in English language but soon the advertisers will be able to book ads in Hindi and other regional languages across India. SME advertisers will be able to negotiate prices with publishers and get the best rates for their campaigns online. The whole experience of booking and managing print media campaigns through Reachwide.com is targeted to make it more organized and to save money, time and energy spent in comparision to accomplishing the same through conventional methods.
“Print is a vast and deeply-rooted medium in India with one copy of newspaper printed for every two Indians daily; and Internet is a fast and a convenient medium for transmitting and organizing information. What Reachwide.com aims at, is the marriage of the two media in making it painless and more effective for the print advertisers to reach their target audience.” says Anoop Mishra, Co-Founder & CEO of Reachwide.com, and further adds, “there is a lot of practical and usable information out there, for example, the circulation and demographic data from IRS (Indian Readership Survey) that needs to be clearly presented to the advertisers so that they can make the right advertising decisions. This is a great opportunity, but at the same time demands huge efforts in streamlining and automating channels that may require a systematic overhaul”.