TechMedia installs NDSP on 731 TN buses

Singapore:TechMedia Advertising, Inc.has announced that in the first 19 days of January 2010, the joint venture between TechMedia Advertising Mauritius (a wholly-owned subsidiary of TechMedia Advertising, Inc.) and Peacock Media Ltd., has completed the installation of the new digital streaming platform on an additional 731 long-distance buses in the Tamil Nadu Province.

This brings the total number of long-distance buses with digital streaming platform to 4508, operating from bus depots from 6 regions, namely SETC, Vilippuram, Kumbakonam, Salem, Coimbatore and Madurai.

With the completion of these buses, on a daily basis, the number of passengers who will enjoy these new services including infotainment and advertisement messages increases from the previously mentioned 300,000 to more than 360,000 on average.

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