Mumbai: Saket Agarwal and Sonam Jain, from Cogito Consulting, a division of Draftfcb Ulka Advertising won the BMA – FOSTIIMA Institute competition for young managers. The competition was judged by Hemant Kombrabail – Director of Marketing, Etch Square Medinet & E-Trading Pvt. Ltd. and Shyamkant Surve -Marketing Professor at Sinhgad Institute of Business Management.
Into its second year, the competition witnessed participation of teams from leading corporates like TATA Consultancy Engineers Limited, Blue Star Limited etc. and management colleges like Mumbai Educational Trust (MET), Sydenham Institute of Management Studies, Jankidevi Bajaj Institute of Management Studies, etc.
The Cogito team selected the topic‘It’s a leader who makes or breaks the companies- Indian Story.’ As part of the process, they submitted a 2000 word article and also made a presentation to the panel of judges. As a part of their rigour, the team conducted extensive research including interviews with people who had experience in organizations with great leadership. They put forth some interesting cases on companies which saw ups and downs primarily because of the leadership.The team also weaved in important lessons from Ramayana to support the fact that corporate leaders are no less than the leaders from our Indian Mythology.
Happy about their win, here’s what the winning team had to say -“We were thrilled to win a competition held by an iconic institution – the BMA, which is today over 59 years old. Our victory can be attributed to our learning from various projects that we execute at Cogito Consulting and the mentoring our seniors gave us. This great start to 2013 has motivated us to achieve much more in the days to come.”