Mumbai: Beam Global Spirits and Wine, the fourth largest spirits company in the world and the makers of Teacher’s brand, has engaged the duties of Publicis Modem to launch itself in the new age space of social media. Beam Global aims to engage its target group through social networking websites such as Facebook, Twitter, YouTube, among many others while making optimum use of the platform to listen, engage, encourage, and support customers through newer and innovative initiatives.
Harish Moolchandani, CEO & Managing Director, India and Indian Sub Continent, Beam Global Spirits & Wine said, “The eminence of social media and the digital medium per se is a well known fact in today’s day and age. And this growing influence cannot be ignored. All our efforts in building Teacher’s as a brand have been concentrated in bringing it closer to its target group. The brand has, today, grown to a pre-eminent position in India and hence the utilisation of the social media platform was imminent. We are confident that this new initiative will help build the brand further and come closer to our consumers by engaging with them on a real-time basis.”
Social media provides an excellent opportunity to engage in a dialogue with the brand’s customers. The number of people interacting on the social platform, in one form or another, has grown immensely. Be it is Facebook, Twitter, YouTube, Flickr, Scribd, Slideshare or blogs, the numbers are staggering. These channels allow customers to share their opinion and feedback of a brand’s products and services in real time.
For any brand to successfully harness this information, it is important to be present at these points to listen and respond to customers. Publicis Modem, as the marketing arm for Beam Global’s engagement strategies on these social media portals, will help the company build a stronger consumer connect with the brand. Social media marketing programs will also help Beam Global attract the attention of the frequent visitors of these social networking websites.