TBWACHINA was announced as the Best of Show winner at both the China EFFIES and Great Wall Awards. This makes TBWA China a consistent winner known as “most awarded”, ‘”first Gold Cannes Lion for China”, and “Best of Show” this year for its adidas Olympic Games Campaign.
The China EFFIES, and the Great Wall Awards by the China Advertising Association (CAA) are gaining prestige and importance as an organisation celebrating and promoting high standards of brand excellence and creativity for the China market.
The adidas Olympic campaign won “Best Idea” at the China EFFIES, and picked up another 4 silvers at the Great Wall.
“Great creativity moves and inspires people on a very personal level. The Chinese Olympic participants this year were moved by the spirit of China that was captured by the craftsmanship of the campaign. The campaign is far from being static. It’s a movement.” Said Ruth Ang, Managing Director of TBWA China.
The Best of Shows are another major win for TBWACHINA, after scooping awards at ADFEST, The Media SPIKES, One Show, and the Clios, in addition to winning China its first ever Gold Lion at Cannes. This makes the “adidas Olympics Games Campaign” China’s most internationally awarded campaign.