Mumbai : A few months after their partnership was announced in the media, the TBWA ignitee Ignitee entity has bagged several new digital assignments for a range of prestigious clients such as Visa, Singapore Airlines, Apple and Style spa. TBWAIgnitee have strengthened their foot prints all across India by signing several new businesses in Delhi, Chennai and Mumbai.
Mr. Shiv Sethuraman, Group CEO, TBWA India said ” I am pleased at the start we have made. I am also glad that the range of assignments we have secured is wide – from integrated digital campaigns, to website creation to media planning and buying. We were confident we had found the right model to take to market and it is nice to see this belief being validated by clients.
The media campaign for Singapore Airlines would include promoting special weekend getaway offers to destinations like Singapore, Jakarta, Manila, Taipei and Beijing whereas the assignment for Visa involves driving awareness for pre-paid cards which included the creation of a microsite.
There is a Website being created for Style-Spa, a leading branded furniture retailer and manufacturer, based out of Chennai, and will also be providing best features to make the website user friendly.
Ignitee will also be developing the website for Apple’s, Campus Evangelist Programme targetting college students. This campaign will start in Bangalore and Mumbai and further expand to 10 cities across India.
Mr. Atul Hegde, Chief Executive Officer, Ignitee, said that “this is a great start to our partnership. We now look forward to jointly creating some great work for these brands. Must say I’m very impressed to see the TBWA team investing so much time in educating their clients on the opportunities the digital landscape offers to brands. This will lead into many more such success for our combine”