Mumbai: Tata Sky Ltd. has announced the launch of Actve Sports, an exclusive interactive service to ensure cricket enthusiasts have an unparalleled television viewing experience during the ICC Cricket World Cup 2011 tournament.
With Tata Sky’s Actve Sports, viewers can choose multiple camera angles from which they wish to watch the match. The cricket fans will no longer need to wait to watch match highlights, player statistics or ball trajectory. They can now access all these features at the press of a button, at any time during the match. Additionally, viewers will also get the option of listening to commentary in a language of their choice and the convenience of extracting expert analysis.
Not only this, just in time for the biggest sporting event in the country, Tata Sky rolled out Tata Sky+ HD at just Rs. 3,999 to ensure its subscribers enjoy some uninterrupted live cricket in high definition and experience excellent picture and sound quality. Tata Sky+ HD is the new generation Personal Video Recorder (PVR) that offers high-quality recordings at up to 1080i resolution. Equipped with a humongous 500GB hard drive, one can now not only watch but record every minute to minute action; ball to ball accomplishment of their favourite team and the best matches of the entire tournament in true HD resolution.
Anticipating a huge surge in demand, Tata Sky is framing unique promotional schemes, innovative value-added services (VAS) and channel packages. Apart from India Cricket Pack which allows subscribers to watch all live international matches that India will be playing without subscribing to individual sports channels, the company has also introduced Supreme Sports pack which offers the best combination of all Hindi channels (GEC, Movies, Music, Knowledge), two Regional language packs of their choice and all leading Sports channels that includes ESPN STAR SPORTS, STAR CRICKET, NEO SPORTS and NEO CRICKET at just Rs 240 monthly.
Vikram Mehra, CMO Tata Sky said, “Tata Sky has always been a forerunner in providing best cricket viewing experience. This year we will take the experience to the next level with our exclusive Actve Sports service and the new Tata Sky+ HD. In a country where cricket is nothing short of a religion, we will provide fans with a unique, economical and equally effective way of enjoying the stadium experience from the comfort of their homes.”