Mumbai:Tata Sky, India’s leading DTH service sets a new precedent in the direct-to-home space by bringing 3D movies for its subscribers on the eve of New Year (31st Dec’13). 3D movies will be shown for the first time by any Pay TV operator in India. The movie lineup includes Avengers and Planes.
Commenting on this unique introduction, Vikram Mehra, Chief Commercial Officer at Tata Sky said, “As a Tata Sky promise, we bring the best in technology to our subscribers, now enabling high-picture quality 3D movies through our set-top boxes. With Indian audiences accustomed to quality entertainment and the off take of 3D movies in theatres on the rise, it is high time that audiences had the option to view their favorite 3D movies in the comfort of their homes.”
The 3D movies will be showcased as a special offering for Tata Sky subscribers during this festive season.
Tata Sky has been the forefront runner in bringing cutting-edge technology to India in the pay-TV category since its launch in 2006. It has consistently innovated with offerings right from easy-to-use programming guide, to engrossing interactive services, to first ever HD PVR (personal Video Recorder), to remote recording feature through its mobile application. Once again, Tata Sky continues to delight, add value and entertainment quotient to its subscriber’s life.