Tata Docomo launches ‘Never leave speed to luck’ campaign

docomo_luck_campaignMumbai: Draftfcb Ulka creates two new films for Tata Docomo – ATM and Nanchaku, as part of Docomo’s Network Campaigns. The TVC’s are created around the theme ‘Never leave speed to luck’.

The objective of the campaign was to establish the network credentials of Tata Docomo through the promise of superior internet connectivity vis-à-vis other telecom operators. Rigorous research across various locations threw up a stark fact – as much as 25% of all locations studied had no coverage from other operators. In other words, getting good data connectivity on other operators is a matter of sheer luck.

KS Chakravarthy, National Creative Director, Draftfcb-Ulka said, “The creative idea takes a leap from this and highlights real life situations where a brilliant stroke of luck saves the day for someone. The point being that while luck works sometimes, for real high speed internet, you need more than luck – you need Tata Docomo’s powerful network that keeps you always connected, everywhere.”

Credits:

Brand: Tata Docomo
Agency: Draftfcb Ulka
National creative director: KS Chakravarthy (Chax)
Creative director:VasudhaMisra Creative team: DeepikaChauhan, Murtaza Said, LokendraBankoti, SV Srinath, RituRazdan
Account management: P Iyer, Sudipto Poddar, Anuraag, DyutiBiswas
Agency producers:Alpa Jobalia, Mazhar Khan
Production house: Storytellers India
Director:ArunGopalan
Producer:Zina

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