Post Tagged with: "ZenithOptimedia"

Google Strengthens its position as World’s largest Media Owner

May 19, 2015 1:06 am0 comments
Google Strengthens its position as World’s largest Media Owner

Google’s dominance as the world’s largest media owner has increased, with the gap between it and its nearest competitor widening significantly over the past year. According to ZenithOptimedia’s new report Top Thirty Global Media Owners 2015, Google is now 136% bigger than the second-largest media owner Disney, up from 115% […]

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ZenithOptimedia acquires B2B Group

12:57 am0 comments
ZenithOptimedia acquires B2B Group

Global media communications group ZenithOptimedia, a part of Publicis Groupe, announced  the acquisition of Czech-Slovak performance marketing agency B2B Group. The agency will be aligned with Performics, ZenithOptmedia’s global performance marketing network. Based in Prague and Bratislava, the B2B Group was founded in 2000 and has specialised in online marketing […]

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Tesco names MediaCom as agency of record

12:39 am0 comments
Tesco names MediaCom as agency of record

MediaCom has been appointed by Tesco to run their media planning and buying account after a pitch involving their incumbent, Initiative and Publicis Groupe media agency ZenithOptimedia. Initiative had previously held the account for 20 years. The appointment will cover media planning and buying across all Tesco brands including Tesco […]

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Ad Spend in India to Grow 12 pc:ZO

December 8, 2014 5:03 pm0 comments
Ad Spend in India to Grow 12 pc:ZO

The rise of mobile advertising and social media, and the transition to programmatic buying of digital display, will help the global advertising market grow 5%-6% a year over the next three years. According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global adspend will grow 4.9% to reach US$545 billion in 2015. […]

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Publicis Groupe announces majority acquisition of Law & Kenneth

January 30, 2014 4:38 pm0 comments
Publicis Groupe announces majority acquisition of Law & Kenneth

Publicis Groupe  announces the majority acquisition of Law & Kenneth, the largest independent Indian advertising and digital agency, to be integrated into Saatchi & Saatchi India. Saatchi & Saatchi India will be re-branded as L&K Saatchi & Saatchi (Law & Kenneth Saatchi & Saatchi), which will strongly reinforce the agency’s […]

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Reckitt Benckiser expands roster of media partners around the world

December 17, 2013 6:13 pm0 comments
Reckitt Benckiser expands roster of media partners around the world

New Delhi : Reckitt Benckiser has appointed the Aegis, Havas, Publicis & IPG networks as its global media agency partners.  This new roster follows a global media review by RB to ensure the company benefits from best in class strategic media planning and buying across the near 60 markets in […]

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