Google’s dominance as the world’s largest media owner has increased, with the gap between it and its nearest competitor widening significantly over the past year. According to ZenithOptimedia’s new report Top Thirty Global Media Owners 2015, Google is now 136% bigger than the second-largest media owner Disney, up from 115% […]Read more ›
Post Tagged with: "ZenithOptimedia"
Global media communications group ZenithOptimedia, a part of Publicis Groupe, announced the acquisition of Czech-Slovak performance marketing agency B2B Group. The agency will be aligned with Performics, ZenithOptmedia’s global performance marketing network. Based in Prague and Bratislava, the B2B Group was founded in 2000 and has specialised in online marketing […]Read more ›
MediaCom has been appointed by Tesco to run their media planning and buying account after a pitch involving their incumbent, Initiative and Publicis Groupe media agency ZenithOptimedia. Initiative had previously held the account for 20 years. The appointment will cover media planning and buying across all Tesco brands including Tesco […]Read more ›
The rise of mobile advertising and social media, and the transition to programmatic buying of digital display, will help the global advertising market grow 5%-6% a year over the next three years. According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global adspend will grow 4.9% to reach US$545 billion in 2015. […]Read more ›
Publicis Groupe announces the majority acquisition of Law & Kenneth, the largest independent Indian advertising and digital agency, to be integrated into Saatchi & Saatchi India. Saatchi & Saatchi India will be re-branded as L&K Saatchi & Saatchi (Law & Kenneth Saatchi & Saatchi), which will strongly reinforce the agency’s […]Read more ›
New Delhi : Reckitt Benckiser has appointed the Aegis, Havas, Publicis & IPG networks as its global media agency partners. This new roster follows a global media review by RB to ensure the company benefits from best in class strategic media planning and buying across the near 60 markets in […]Read more ›