comScore (NASDAQ: SCOR) has announced that it has acquired Proximic, a Menlo Park, CA-based analytics company that offers solutions focused on bringing transparency to digital advertising for both buyers and sellers. Technology used in Proximic’s pre-bid solutions will power enhancements to brand safety and content categorization capabilities across comScore’s products, […]Read more ›
Post Tagged with: "validated Campaign Essentials"
Reston : comScore, Inc. has announced that the validated Campaign Essentials (vCE) family of products, including audience and validated audience reporting, recently reached a significant milestone with the completion of its 4,000th study for its clients. vCE boasts particularly wide adoption among the agency community – which has accounted for […]Read more ›