Post Tagged with: "US households"

US TV ad spending is growing quickly

July 17, 2017 1:39 pm0 comments
Original Digital Videos to compete TV for advertising

Targeted, or addressable, TV ad spending in the US is growing quickly, but will remain a small portion of total TV spend for the foreseeable future. According to eMarketer’s latest forecast, US addressable TV ad expenditures will grow 65.8% to reach $1.26 billion in 2017. eMarketer includes broadcast and cable […]

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