Post Tagged with: "US digital ad spending"

Ads on mobiles get more eyeballs than desktops

April 13, 2015 2:54 pm0 comments
Ads on mobiles get more eyeballs than desktops

Mobile display ads are generally more viewable than those served on desktop, based on data released earlier this month by Sizmek, reports emarketer.com The study looked at measurable impressions served worldwide by Sizmek in 2014 and found that ad placements sized for mobile were more viewable than desktop-specific creative for […]

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Google to pocket nearly half of US mobile internet ad revenues this year

August 29, 2013 5:27 pm0 comments
Google to pocket nearly half of US mobile internet ad revenues this year

The US mobile ad market is coalescing around two major players, based on eMarketer’s latest estimates of US digital ad spending. Google, which will take in nearly half of all net US mobile internet ad revenues this year, is by far the dominant firm in the space—and Facebook, while far […]

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