Post Tagged with: "TV audience measurement"

IBF, AAAI, ISA and TAM reach consensus on TV audience measurement

July 25, 2013 6:18 pm0 comments
IBF, AAAI, ISA and TAM reach consensus on TV audience measurement

New Delhi: Advertisers, agencies and broadcasters have worked closely and diligently over the last couple of weeks with TAM and are pleased to jointly announce their agreement. The media and public will now get to know television viewership in thousands, colloquially referred to as TVT. TVT captures and reflects growth […]

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