Post Tagged with: "traditional media"

Online Search Becomes Most-Trusted Media Source

January 29, 2015 6:45 pm0 comments
Online Search Becomes Most-Trusted Media Source

As if traditional media needed more bad news: November 2014 polling by Edelman found that online search engines had surpassed traditional media to become the most-trusted media source globally, reports emarketer.com. The firm’s 2015 report revealed that 64% of internet users worldwide trusted online search engines the most (vs. 63% […]

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Mobile, Social Media lead the digital media shift from traditional media

February 20, 2013 6:03 am0 comments
Mobile, Social Media lead the digital media shift from traditional media

As marketers deal with an increasingly fractured media landscape, they will continue to shift their focus away from traditional media to digital channels, according to a poll of US marketing professionals conducted by Inavero for staffing firm Aquent and the American Marketing Association (AMA). Traditional mass media once offered marketers […]

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Ogilvy,CIC team up again to launch ‘2012 Crisis Management in the Microblog Era’

January 19, 2013 10:09 am0 comments
Ogilvy,CIC team up again to launch ‘2012 Crisis Management in the Microblog Era’

Shanghai: CIC and Ogilvy Public Relations, China have teamed up again to jointly launch the white paper, “2012 Crisis Management in the Microblog Era,” which analyzed 50 Chinese brand crises in 2012 – concluding that brands which respond within the first 8 hours of a crisis’ outbreak are more effective […]

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