Post Tagged with: "TAM"

IBF, AAAI, ISA and TAM reach consensus on TV audience measurement

July 25, 2013 6:18 pm0 comments
IBF, AAAI, ISA and TAM reach consensus on TV audience measurement

New Delhi: Advertisers, agencies and broadcasters have worked closely and diligently over the last couple of weeks with TAM and are pleased to jointly announce their agreement. The media and public will now get to know television viewership in thousands, colloquially referred to as TVT. TVT captures and reflects growth […]

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Headlines Today’s relative share increases to 24% in the English news Genre

January 17, 2013 8:45 am0 comments
Headlines Today’s relative share increases to 24% in the English news Genre

New Delhi: Headlines Today, the fastest growing English news channel surges ahead of NDTV 24X7 and CNN IBN in the 2nd week of January 2013. Continuing its growth trajectory over the weeks owing to a differentiated content strategy, Headlines Today with a market share of 24.0% has leapt ahead of […]

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