Lapcare, one of India’s leading brands in smartphone, tablet and laptop accessories and peripherals, has roped in actor and anchor Manish Paul as its brand ambassador. The move is part of company’s overall strategy to reach out to younger customers, tap newer markets and build a solid brand recall in […]Read more ›
Post Tagged with: "tablet"
US employees still stick with the basics when it comes to on-the-job devices, based on a September 2014 study by TNS for Dell and Intel, which found that the desktop remained the most-used device for work. However, this may not last forever, as there was a noticeable drop in usage […]Read more ›
Marketers risk missing consumers for broad chunks of time if they cannot push content to a digital device. eMarketer estimates that for 2014, those with access to the mobile internet will spend, on average, 2 hours 14 minutes on a smartphone, 2 hours 43 minutes on a tablet, and 2 […]Read more ›
Smartphone applications ranging from news, health, shopping and music are being downloaded at up to three times the rate of their tablet counterparts, according to exclusive data from The Festival of Media Global’s insight partner, Kantar Media. The results are from Kantar Media’s latest proprietary TGI Clickstream study, with data […]Read more ›