Japan is one of Asia-Pacific’s more mature digital ad markets, but ad spending growth is still in double digits—at least for one more year, according to eMarketer’s latest estimates of paid media spending around the world. Advertisers in Japan will spend $9.70 billion on digital ads this year, and $37.06 […]Read more ›
Post Tagged with: "South Korea"
eMarketer estimates that social networking overall will reach 64% of internet users in South Korea this year, suggesting that there is a blind spot among companies in the country about where else they could be connecting with consumers. The commitment of South Korean organizations to Facebook is striking considering that […]Read more ›
Smart devices have quickly made inroads in the lives of internet users in Australia. eMarketer projects that smartphone penetration in the country will reach 54% of the population by the end of 2013. That is the second-highest smartphone penetration worldwide, behind only South Korea. Data from a September to October […]Read more ›