Post Tagged with: "social"

Ad Council Elects New Members to Board of Directors

April 18, 2015 3:35 am0 comments
Ad Council Elects New Members to Board of Directors

The Ad Council, a non-profit organization and the largest producer of national public service campaigns in the U.S., has announced an impressive slate of new members  elected to their Board of Directors at the organization’s board meeting on Wednesday afternoon. The board is led by Laura Desmond, Global CEO of […]

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Jeep Launches Jeep Renegade Marketing Campaign

3:12 am0 comments
Jeep Launches Jeep Renegade Marketing Campaign

The Jeep brand has launched its marketing campaign for the all-new 2015 Jeep Renegade in North America. The 60-second launch commercial, “Renegades,” airing across television starting tonight, is built around the original song “Renegades” by the Brooklyn indie rock band X Ambassadors . The marketing campaign will leverage television, print, […]

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Yahoo Announces New Mobile Developer Suite

February 21, 2015 7:18 pm0 comments
Yahoo Announces New Mobile Developer Suite

Yahoo, Inc. is hosting more than a thousand developers, at the first Yahoo Mobile Developer Conference at the Nob Hill Masonic Center in San Francisco. The conference, held only six months after Yahoo’s acquisition of Flurry, features the debut of a new suite of services designed to help developers measure, […]

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Pepperfry.com Launches First Television Commercial

September 29, 2014 7:27 am0 comments
Pepperfry.com Launches First Television Commercial

Pepperfry.com, India’s leading online Furniture and Home marketplace has begun an integrated brand campaign . It features a series of high impact Television Commercials supported by a 360 degree media mix consisting of Print, Digital, Outdoor, Radio, Social and On-Ground Activation. Through this campaign Pepperfry plans to enter millions of […]

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Mobile video content becoming short and social !

February 10, 2013 6:00 am0 comments
Mobile video content becoming short and social !

If Twitter-launched video app Vine is any indication, mobile video content seems to be moving in the direction of short and social, reports eMarketer. On January 24, Twitter announced Vine, an iPhone app that enables users to record videos of up to 6 seconds and then easily share them with […]

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Nokia, Samsung and Sony rank India’s Most Trusted Brands

January 29, 2013 5:50 pm0 comments
Nokia, Samsung and Sony rank India’s Most Trusted Brands

Mumbai:The results of the most anticipated brand study, The Brand Trust Report, India Study – 2013, are out and India has chosen its Most Trusted Brands. Crowning the list, Nokia, Samsung and Sony are India’s three Most Trusted Brands this year. Nokia leads for the third consecutive year, while Samsung […]

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Email marketing to get higher spending priority than social or search in 2013

January 28, 2013 2:22 pm0 comments
Email marketing to get higher spending priority than social or search in 2013

Slightly fewer than half of US business-to-business marketers plan to increase overall marketing budgets in 2013, according to a November survey conducted by BtoB Magazine. But an even larger number, 67.2%, will up digital investment, according to the survey, reports eMarketer. Web development was the most widely shared digital priority: […]

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Luxury Marketers Investing More in Digital, Facebook a key platform

January 22, 2013 6:23 pm0 comments
Luxury Marketers Investing More in Digital, Facebook a key platform

Faced with a luxury consumer who has high mobile expectations and a demonstrated tendency to spend big online, luxury marketers are upping the ante. According to a survey of over 130 worldwide luxury marketing executives conducted by Worldwide Business Research and ShopIgniter, 85% said they planned to increase their digital […]

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