Post Tagged with: "Social media marketing"

Sangeeta Chacko bags ‘Rashtriya Nirman Ratna Award’

July 3, 2013 5:29 am0 comments
Sangeeta Chacko bags ‘Rashtriya Nirman Ratna Award’

Sangeeta Chacko, Head , Corporate Communications, Percept Limited, was conferred with the distinguished ‘Rashtriya Nirman Ratna Award’ by the National Education & Human Resource Development Organization (N.E.H.R.D.O) on Friday, June 28, 2013 in Mumbai. Ms. Sangeeta Chacko received this celebrated award for her outstanding contribution to the arena of Communications […]

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B2Bs ignoring Social Media , lead generation biggest challenge

April 22, 2013 5:40 pm0 comments
B2Bs ignoring Social Media , lead generation biggest challenge

When it comes to measuring leads, the greatest percentage (42%) of B2Bs used multichannel attribution, giving weight to various marketing channels that helped generate a conversion,  says a B toB Magazine survey . A notable one-third of B2B marketers did not actually bother tracking where their leads came from; if […]

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Social Media Marketing fun matures as fundamental

February 22, 2013 10:05 am0 comments
Social Media Marketing fun matures as fundamental

Social media marketing is maturing and growing up, and as it does – and especially as measurement on business impact has got rapidly more sophisticated – strategies and tactics have moved from focusing on volume of fans and engagement, to now become increasingly fundamental to the core parts of a […]

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