Sangeeta Chacko, Head , Corporate Communications, Percept Limited, was conferred with the distinguished ‘Rashtriya Nirman Ratna Award’ by the National Education & Human Resource Development Organization (N.E.H.R.D.O) on Friday, June 28, 2013 in Mumbai. Ms. Sangeeta Chacko received this celebrated award for her outstanding contribution to the arena of Communications […]Read more ›
Post Tagged with: "Social media marketing"
When it comes to measuring leads, the greatest percentage (42%) of B2Bs used multichannel attribution, giving weight to various marketing channels that helped generate a conversion, says a B toB Magazine survey . A notable one-third of B2B marketers did not actually bother tracking where their leads came from; if […]Read more ›
Social media marketing is maturing and growing up, and as it does – and especially as measurement on business impact has got rapidly more sophisticated – strategies and tactics have moved from focusing on volume of fans and engagement, to now become increasingly fundamental to the core parts of a […]Read more ›